We are a creative agency working globally from Europe & North America
Over 900 multidisciplinary professionals
Our artisans engage today’s consumers across all touchpoints.
They’re caring, progressive, bold, and persevering.
Together, they seek to deepen their understanding of human behavior, while embracing change, technology, and innovation.
Truly engaged leaders
kyu, a new kind of collective
Sid Lee x YARD: A deep dive into culture
As a content producer and audience aggregator, YARD adds complementary competencies to Sid Lee’s existing business model. With extensive expertise in branded content for young urban consumers, YARD is a key addition to our collective and indeed a natural fit.
Sid Lee x Haigo: Embracing design thinking and agility
With the user at the very core of its approach and work methodology, Haigo strengthens and broadens Sid Lee’s service offering. Driven by a deep curiosity of the end user, Haigo conceptualizes, designs and creates both tangible and useful products and services that go beyond the original client ask. Their skillset and boundary-breaking mentality align perfectly with our creative community’s goal of creating what matters.
Relationships we cultivate are built on trust and the removal of boundaries between people and disciplines.Celebration of creativity
We elevate our creativity to deliver work that matters.Strategic thinking
Creativity should be rooted in actionable data and best-in-class strategy, leading to solid business results.Integrated production capabilities
From branded content and digital solutions, to experiential activations and architecture, we have one of the largest in-house teams of builders in the industry.Agile thinking and making
Unless an outside partner can do it better, we do it ourselves.Commercial creativityTM
We pioneered this approach over 20 years ago by embracing all business-focused creative disciplines and ignoring the traditional boundaries that cause siloed thinking between crafts. It’s our commitment to seeking best practices instead of the same old patterns.
The story of Sid Lee is a story of embracing change
In 1993, two university graduates with no money, no portfolio, and no job prospects founded their own advertising agency. This agency has repeatedly changed itself over the years to better adapt to consumers, technologies, and markets.
From Diesel to Sid Lee, from local advertising agency to global creative service firm with world-renowned clients like Cirque du Soleil and adidas, from one Montreal office to six international offices around the globe, Sid Lee’s mission has always been to produce work that is ambitious, impactful, and relevant.
Act on what really matters for people and our planet
Social responsibility is part of our mission to create what matters. We act based on our values and believe in our ability to do good for our community and our society. To that end, we also encourage our clients and partners to do their part. We look optimistically towards the future and, even though we’ve still got a long way to go, we’re improving and taking steps in the right direction, collectively.